Freggo, Sensational Ice Cream -

An Art Installation Sampling Campaign

Freggo, an expensive artisan ice cream, was virtually unknown in the UK. We needed an audience with a sophisticated palette, who’d be prepared to pay for quality and spread the word for us. Of course, we couldn’t just tell them Freggo tastes different; we had to show them. So we created an app that captured each response to Freggo and enlisted a digital artist to turn that data into a visual representation: a bespoke piece of art. This was then showcased at a private art view. We listed the exhibition in online and offline public listings. We even used outdoor digital posters in areas where we knew our cooler Londoners live or work.

Gallery visitors could take the taste test and create their own artwork. They could share the artwork via Facebook and other social channels.

We were listed in LeCool, Arts Wednesday, Metro, Blue Tomato and Londonist and over 21 days we increased footfall to the store by 350%, weekly sales by 150% and inspired consumer-generated content that continues to be shared.