Heineken - Social Experiment. 

I was lucky enough to be a part of an interagency team that created the Heineken World’s Apart campaign. The results speak for themselves. 
• Over 8 consecutive days we generated 15 million organic views before paid media was turned on
• Widespread global engagement with the campaign across 150 countries
• 750+ articles published
• Trending topic on Twitter with a positive sentiment of 90%
• No 1 ad on YouTube in April
• Generated 324,000 engagements, 138,000 shares