Honda Hands -

Interactive Content

Ok, so no, technically I did not 'do' the incredibly brilliant Honda Hands TV and cinema ad.
That was a little agency by the name of Wieden and Kennedy. You might have heard of them.
But I did create a rich, deep and engaging content experience for social channels, called The Engineer's Cut. Fully interactive, it overlaid engineer's notes on the existing footage and allowed the user to pause at anytime to dive into a treasure chest of additional facts, ideas and content.

Contagious seemed to like it too.