PlayStation
- A Dual Screen Experience

When PlayStation were launching their InFAMOUS Second Son game we were asked to devise an engaging / awesome prelaunch experience that would build excitement and drive pre-orders. So, instead of just doing a trailer, we gave gamers a chance to wield the real destructive powers from the game. We created a dual-screen experience that allowed gamers to destroy real-world Seattle - where the game is set.

Working with expert model makers, we created a model (but smaller obviously) of the game's checkpoint, complete with real buildings and even an armoured car.

Using real explosives we filmed it being spectacularly and utterly destroyed. This footage was used to make the interactive experience which transformed the gamers' mobiles in deadly weapons, firing smoke grenades and neon blasts to destroy the checkpoint on their desktop screen.  
We helped sell 1 million games in nine days.

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